
Authors Talking Bookish with hosts Hope Gibbs and Donna Norman-Carbone
Have you heard the term “brand”? As an author, you’ll need one. This episode addresses what a brand is, what you need to think about to develop one and steps to take to create an author brand that is unique to you.
SHOW NOTES:
How is the brand of an author defined?
Aesthetics
Message
Aesthetics: What is the “look” you want to achieve to represent your essence?
Color scheme
Fonts
Logo
Symbols
Headshot
Message: What is the unifying message in your work?
Tagline
Mission Statement
Genre
Unique characteristics
Recurring themes/motifs
Audience
How do you implement your brand?
Look for apps like Canva, Fotor, Adobe, Photoshop
Where do you implement your brand?
SOURCES & LINKS:
Launch Pad: Countdown to Marketing Your Book “ ,” Lisa Montonaro
“Your Guide to Branding Yourself as an Author,” NY Book Editors
“Seven Author Branding Tips,” Mark Coker, Publishers Weekly
Author Marketing Coach, Mary Helen Sheriff, https://maryhelensheriff.com/marketing/
Follow Mary on Instagram @maryhelensheriff
We Grow Media, Dan Blank https://wegrowmedia.com/
Follow Dan on Instagram @danblank
Examples of Instagram Accounts: Look for the consistencies throughout the following feeds.
@authorhopegibbs
@donnanormancarbone
@zibbyowens
@bradeighgodfrey
@realbethweg
@joannamonahanauthor
@bestofwomensfiction
@pieladybooks
@rozierreadsandwine
DO NOW: Create a brainstorm list addressing the characteristics above you want to embody as an author and present to your audience. What are common messages in your work? How will you present these visually? Use the (FREE download) Episode 005- Branding Brainstorm.pdf Study the brands of others on social media. Begin creating your brand.
Hope Gibbs, author of Where the Grass Grows Blue https://www.authorhopegibbs.com/
Donna Norman-Carbone, author of All That is Sacred https://www.donnanormancarbone.com
Kommentare