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  • Writer's pictureDonna Carbone

Navigating Social Media: Tips for Writers: Episode 006

Authors Talking Bookish with hosts Hope Gibbs and Donna Norman-Carbone

In a sea full of social media platforms, how do you choose the right one for you? Once you choose a platform, how do you establish a community? Join us in an overview of the major social media platforms as we reveal our best social media navigation tips. And as a bonus, we’ll address how to maintain a healthy “writing/life” balance while you are juggling social media marketing.


The Power of Social Media for Authors and Writers

  • How has social media has transformed the role of the writer/author?

  • Benefits of using platforms to build your audience and establish your brand

How do you choose which Social Media Platform is right for you and your brand?

  • Overview of each (Instagram, Facebook, Twitter, Threads, TikTok)

  • Demographics

Building a Social Media Community – It’s not all about followers, it’s about engagement

  • How do you build a community?

  • Interacting with followers

  • Supporting other writers and authors in the community

Content ideas – How to use social media to market you and your book/work?

  • Content buckets

  • Varying your posts

Tools (APPS) to Make your Social Media Shine

  • Canva: Design, Photo & Video

  • InStories: Reels and Story Maker

  • Scrl: Photo Collage Maker

  • RePost: For Posts, Stories

How does one maintain a healthy “writing/life” balance on social media?

  • Set boundaries (time limits)

  • Consistently of posts

  • Take “mental” breaks

  • Remain professional in a world of trolls and negative comments


Launch Pad: Countdown to Marketing Your Book, ED. Mary Helen Sheriff and Grace Sammon

Mary Helen Sheriff, author marketing coach,

Follow @maryhelensheriff on Instagram

We Grow Media, Dan Blank

follow @danblank on Instagram

Jenn Hanson dePaula @JennBookMarketing on Tik Tok or @mixtusmedia on Instagram

Shelby Leigh @shelbybookmarketing on Tik Tok or @writers.poets on Instagram


Study the social media platforms you feel are a right fit for you. Choose one or two to start out. Find accounts that you’d like to model your account after. Follow these accounts. Interact with people. Start engaging. Once you feel you are comfortable with one platform, repeat the same process with another.

Hope Gibbs, author of Where the Grass Grows Blue

Donna Norman-Carbone, author of All That is Sacred


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