Navigating Social Media: Tips for Writers: Episode 006
Authors Talking Bookish with hosts Hope Gibbs and Donna Norman-Carbone
In a sea full of social media platforms, how do you choose the right one for you? Once you choose a platform, how do you establish a community? Join us in an overview of the major social media platforms as we reveal our best social media navigation tips. And as a bonus, we’ll address how to maintain a healthy “writing/life” balance while you are juggling social media marketing.
The Power of Social Media for Authors and Writers
How has social media has transformed the role of the writer/author?
Benefits of using platforms to build your audience and establish your brand
How do you choose which Social Media Platform is right for you and your brand?
Overview of each (Instagram, Facebook, Twitter, Threads, TikTok)
Building a Social Media Community – It’s not all about followers, it’s about engagement
How do you build a community?
Interacting with followers
Supporting other writers and authors in the community
Content ideas – How to use social media to market you and your book/work?
Varying your posts
Tools (APPS) to Make your Social Media Shine
Canva: Design, Photo & Video
InStories: Reels and Story Maker
Scrl: Photo Collage Maker
RePost: For Posts, Stories
How does one maintain a healthy “writing/life” balance on social media?
Set boundaries (time limits)
Consistently of posts
Take “mental” breaks
Remain professional in a world of trolls and negative comments
SOURCES & LINKS:
Launch Pad: Countdown to Marketing Your Book, ED. Mary Helen Sheriff and Grace Sammon
Mary Helen Sheriff, author marketing coach, https://maryhelensheriff.com/marketing/
Follow @maryhelensheriff on Instagram
We Grow Media, Dan Blank https://wegrowmedia.com/
follow @danblank on Instagram
Jenn Hanson dePaula @JennBookMarketing on Tik Tok or @mixtusmedia on Instagram
Shelby Leigh @shelbybookmarketing on Tik Tok or @writers.poets on Instagram
Jane Friedman https://janefriedman.com/
Social Media Today https://www.socialmediatoday.com/
Study the social media platforms you feel are a right fit for you. Choose one or two to start out. Find accounts that you’d like to model your account after. Follow these accounts. Interact with people. Start engaging. Once you feel you are comfortable with one platform, repeat the same process with another.
Hope Gibbs, author of Where the Grass Grows Blue https://www.authorhopegibbs.com/
Donna Norman-Carbone, author of All That is Sacred https://www.donnanormancarbone.com