Being an author is more than just putting words on a page—it's about bringing your story to life for the world to discover. It's about stepping into the spotlight and sharing your passion with readers far and wide. One of the most thrilling and effective ways to promote your work and connect with your audience is by attending live events. In this episode, we’ll share with you all of your tips for scheduling and preparing live events.
SHOW NOTES:
Types of Events
· Book Launch: Your first big party! A celebratory event to debut your novel.
· Book Fairs/Festivals: Large gatherings with numerous authors, publishers, readers or creative-types.
· Bookstore Events/Signings/Library Events
Types:
Solo Events: Speak for 15-20 minutes, followed by a Q&A and signing.
Talk about your book
Talk about your publishing journey
Talk about what’s next
Do a short reading (5-10 minutes)
In-Conversation: Be interviewed by a fellow author or bookstore staff.
Straight Signing: No speech, just engaging with readers and signing books.
General Preparation Tips
Know Your Audience:
Ask questions before the event to tailor your presentation.
Ask what kinds of equipment/supplies you will need to provide (ie. tent, table, chairs, projector, etc)
Consider making a PowerPoint—audiences love visuals!
Promotional Materials:
Have business cards, bookmarks, and other items ready.
Prepare a press kit about you and your book.
Bring a sell sheet (sample on our website)
Presentation Skills:
Practice your speech or reading.
Prepare answers for potential questions.
Use visual aids if necessary.
Event Day Essentials
Arrive Early:
Set up your table or presentation area.
Familiarize yourself with the venue.
Bring a snack and something to drink—it can be a long day.
Engage with Attendees:
Be approachable and friendly.
Encourage conversations and answer questions.
Networking:
Connect with other authors, publishers, and organizers.
Exchange contact information for future opportunities.
Post-Event Follow-Up
Thank You Notes:
Send thank-you notes to organizers and significant contacts.
Social Media:
Share highlights and photos from the event. Tag the location, business, festival, etc.
Engage with attendees who reach out online.
Reflect and Improve:
Evaluate what went well and what could be improved.
Make notes for future events.
SOURCES & LINKS:
Sample Event Spreadsheet:
Samples Sell Sheets:
DO NOW: Start studying authors who you admire and follow. They should be in your general genre. What events are they sharing? What are they saying about them? What is the general look of the event/ set-up? Google events in your area. Make a list of when these events occur and the deadlines for registering. Keep track w/ a spreadsheet (sample on our website)
Full Show Notes are available on our website as well as free downloads mentioned in the episode.
Authors Talking Bookish https://www.authorstalkingbookish.com
Hope Gibbs, author of Where the Grass Grows Blue https://www.authorhopegibbs.com/
Donna Norman-Carbone, author of All That is Sacred & Of Lies and Honey https://www.donnanormancarbone.com
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