Today we are interviewing two publicists, Michelle Glogovac and Lilian Sue, to help you leverage a successful career through public relations.
Michelle Glogovac is THE Podcast MatchmakerTM, an award- winning publicist, host of the My Simplified Life podcast and author of How To Get On Podcasts (McGraw Hill, 2024). Michelle is working with clients who make an impact by defining their stories and matching them with the perfect podcasts. She has helped entrepreneurs, authors, nonprofits and advocates hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders on over 1,000 podcasts. Michelle is a sought-after speaker in this niche and has presented to thousands of publicists and groups on how to not only perfectly pitch a podcast but to create marketing content from every interview. She has coached 14,000 authors through the process of creating and launching a podcast book tour through the Nonfiction Writers Association.
Lilian Sue is the long-time PR coach and publicist behind The Powerful Publicity Prescription and her signature 1:1 PR coaching programs, designed to empower creative entrepreneurs to break down the barriers of fear, anxiety, and imposter syndrome stopping them from moving forward with business growth, giving them the tools, resources, and personalized guidance they need to harness the power of publicity to reach their fullest potential. Her mission is to educate and empower entrepreneurs, small business owners and nonprofits from all walks of life to unlock their unique superpowers to make the positive impacts they want on the world, and embrace lives of joy, growth and learning.
SHOW NOTES:
Journey into public relations
Specializing in storytelling and relationship-building
Unique approach to PR
Overcoming fears, imposter syndrome, etc.
Establishing your Unique self
Key milestones as “The Podcast Matchmaker”
The Powerful Publicity Prescription
Broadening your reach as an author
Beyond the podcast: sharing content to expand your audience
SOURCES & LINKS:
Lilian Sue, PR Coach & Publicist
Michelle Glogovac, The Podcast Matchmaker
Episodes mentioned in this one:
So What Kind of Writer Do You Want to Be? Episode 30
What is an author brand & how do you get one? Episode 5
Hope Gibbs, author of Where the Grass Grows Blue https://www.authorhopegibbs.com/
Donna Norman-Carbone, author of All That is Sacred & Of Lies and Honey https://www.donnanormancarbone.com
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